Frameworks & Playbooks
Structured models for building and scaling SaaS partner ecosystems. Each framework is drawn from real-world execution - not theory.
The Partner Lifecycle Model
A six-stage framework for managing the complete partner journey - from recruitment through onboarding, enablement, activation, growth, and renewal. Understand where partners drop off and how to fix it.
Explore frameworkRecruitment vs Enablement Balance
Most programmes over-recruit and under-enable. This framework helps you find the right resource allocation ratio based on your programme maturity and goals.
Explore frameworkChannel as Distribution Strategy
Stop thinking 'reselling' and start thinking 'distribution.' This strategic framework reframes how you build, measure, and scale your partner network for compounding growth.
Explore frameworkHow to use these frameworks
These frameworks aren't meant to be adopted wholesale. They're starting points - mental models that you adapt to your specific market, product, and partner base.
Start with whichever framework addresses your most pressing challenge. If you're struggling with partner churn, begin with the Partner Lifecycle Model. If your partners aren't producing pipeline, look at the Recruitment vs Enablement balance. If you're rethinking your entire channel strategy, Channel as Distribution will reframe your approach.
Each framework links to its corresponding article, where you'll find the full breakdown, practical examples, and implementation guidance.